Many websites are created with design only in mind and are often left with issues that affect both visitors and search engines.
These issues can come in many forms with their own set of troubling side effects that could be effecting your potential customers and harming your search engine rankings!
For example, do your webpages conform to the international W3C standard for webpages?
The W3C standard was introduced to ensure that webpages conform to a set of strict coding standards, enabling any W3C valid page to load correctly in all internet browsers, giving the user of the webpage the full and correct functionality the webpage was designed for.
If the pages on your website don't conform to this standard then you may well be putting your attempts to convert a visitor into a customer in jeopardy. This could also affect how well search engine spiders read and evaluate your webpage, possibly leading to a lower search engine ranking.
Website optimisation is essential for anyone seriously looking into increasing their search engine rankings.
The core of search engine optimisation is the website itself. If the website has not been optimised correctly for users and search engines it does not matter how much link building, online marketing or online advertising you perform, you will never be getting the best return on investment from customers or the best rankings from the search engines.
That is why at Loud SEO are first step is to take a thorough look at your website and how it is currently being utilised. We will look to remove any errors, optimise the code, improve the internal navigation and use all of our knowledge and expertise to get you the most out of the website as it is.
We have found that by optimsing the key webpages of a website, along with some other special SEO techniques we can get a website on the search engine radar and establish a ranking position. Depending on the competition and the keyphrases targeted, this will get the website a good foothold in the search engine rankings, allowing for future, in depth seo work to push the rankings higher and higher. In some case we have found that website optimisation has been enough to establish a 1st page Google Ranking.
