Giftmaster.ie are a large irish gift and present supplier who have been in business since 2006. They approached LoudSEO looking to increase their existing Google rankings and drive more profitable business to their site.
The SEO campaign began with a full review of the existing website, rankings and content. Upon inspection it was clear that Giftmaster had already established itself as a well respected online business and had already gained some moderate rankings under Google.ie. A bug list of faults and issues were compiled and then reviewed during a sit down meeting with the client. During that meeting an agenda was set summarising the work that needed to take place.
Research was undertaken to see which keywords were most relevant to the products and services Giftmaster were offering and then the competition for potential keywords was analysed so that selections were not made for keywords that were too competitive for the budget in place. Giftmaster selected a range of keywords that they were currently ranking moderately well for, aiming to increase these to the 1st page of Google.
The Giftmaster website was suffering from a number of code and content issues which were harming the sites search engine effectiveness. Over a couple of months time was put into optimising and adding new highly relevant content onto all key pages as well as coding issues fixed.
Search engine rankings were monitored and a number of website modifications and updates were made to both the code and content to tweak certain aspects of the campaign and keyword focus.
Within a short number of months Giftmaster had achieved its targeted rankings for its keywords and are now bringing in larger volumes of traffic and sales because of it. Giftmaster have plans for the future to optimise their website for more competitive keywords and will soon be embarking on a new SEO campaign.
"Since contracting Loud SEO to optimize our websites we have been able to reduce our google advertising spend considerably. In addition we have seen a substantial increase in visitors to our sites resulting in both additional sales and the hiring of additional staff to fulfill our orders.
The simple explanations, clear costings and the visible results allow me to highly recommend Loud SEO for your websites."
Peter Mc Auley
E-Stores Group
Yankee.ie - Giftmaster.ie - Casinoshop.ie
| Keyword | Google.ie Ranking |
| unusual gifts | #1 |
| cheap yankee candles | #1 |
| quirky gifts | #1 |
| mothers day ireland 2010 | #1 |
| valentine yankee candles | #1 |
| zippo lighters ireland | #2 |
| chocolate hamper | #2 |
| yankee candles | #3 |
| yankee candles ireland | #3 |
| yankee candle | #3 |
| name a star | #3 |
| fathers day 2010 ireland | #3 |
| fathers day ireland 2010 | #3 |
| yankee candle ireland | #3 |
| zippo lighters | #3 |
| personalised gifts ireland | #3 |
| father day 2010 | #3 |
| zippo Ireland | #3 |
| personalised gifts | #4 |
| golfing gifts | #4 |
| lava lamps | #4 |
| gift hampers | #4 |
| gifts for mothers | #4 |
| yankee.ie | #4 |
| yankees candles | #4 |
| mothers day 2010 | #4 |
| unique gifts | #4 |
| personalised mugs ireland | #4 |
| golf gifts | #4 |
| patrick guilbaud | #7 |
| candles ireland | #7 |
| guilbaud | #7 |
| fathers day 2010 | #7 |
| valentines day 2010 | #7 |
| unusual presents | #7 |
| hampers ireland | #7 |
| body warmers | #7 |
| foot warmers | #7 |
| classic books | #7 |
| poker chips | #10 |
