Every website owner is concerned about how to get the most out of their website. Depending on the website you have a conversion can be many different things. It may be when somebody purchases a product or service directly from the website; it might be when a visitor fills in an online form or even when they interact with the website for a set amount of time. What constitutes a conversion is entirely up to you and your business model.
Look at the simple things. Believe it or not reviewing and changing some of the more simple things on your website can make a huge difference. Here are a few simple tips to help you on your way.
Phone Number
Is your company phone number visible without having to look around the page for it? Ideally your company number should be in larger font than your standard text and present on every single webpage. Placing the number in the page header is the ideal place.
Contact Form
Does your website have an actual contact form? There are a lot of websites that have just a mailto web link for users to contact the company. The problem with this is that you are reliant on the user having their own mail client installed and you cannot specify what information you want to collect. If you have a proper contact form on your contact us page you can specify what information you want to collect e.g. name, phone number, email address, website etc.
Another great tip is to introduce a mini contact form on each webpage. This means no matter where you are on the website you can send an enquiry.
Website Design
Does the design of the website give the visitor confidence that you are a reputable / professional business? If you have created your website yourself the website design might be very basic. Given that nearly all internet users searching for a product or service look at multiple websites before making a decision it is important that your website does not stand out for the wrong reasons.
