Search Engine Optimisation Advice

Every online and offline business owner is concerned about how to increase profitability. With a traditional ‘bricks and mortar’ business it is usually very difficult (if not impossible) to judge key statistics beyond how many sales were taken that day. Eg; How many people walked past my shop today? Of those people how many came into my shop? Without this key information it is very hard to determine how well a business stands out in a busy market place.

This is where online business has the advantage. Online advertising such as Google’s pay per click provide key statistics to show any advertiser exactly how many people viewed their advertisement (impressions), how many people clicked to see more information (click through rate) and with conversion tracking you can actually see how many people went on to purchase your product.

With this information it is possible to make changes to your campaign to increase your AdWords conversion rate; however there is a large amount of information that Google AdWords does not provide that is critical to having a fully optimised campaign.

This is where having an analytics (statistics) package can take your business and profit to the next level. By integrating your PPC campaign with Google’s Analytics package you can view data to show you how well your PPC campaign is really performing.

You will now be able to view key information such as how well your landing pages are performing, what times of the day people are most likely to purchase and what region or country does your conversion rate shoot through the ceiling or fall through the floor.

There are many factors beyond the keywords and ad text that go into making a fully optimised pay per click campaign, getting analytics on your side is just the beginning.