Search Engine Optimisation Advice

Every website owner is concerned about how to get the most out of their website. Depending on the website you have a conversion can be many different things. It may be when somebody purchases a product or service directly from the website; it might be when a visitor fills in an online form or even when they interact with the website for a set amount of time. What constitutes a conversion is entirely up to you and your business model.

Look at the simple things. Believe it or not reviewing and changing some of the more simple things on your website can make a huge difference. Here are a few simple tips to help you on your way.

Phone Number

Is your company phone number visible without having to look around the page for it? Ideally your company number should be in larger font than your standard text and present on every single webpage. Placing the number in the page header is the ideal place.

Contact Form

Does your website have an actual contact form? There are a lot of websites that have just a mailto web link for users to contact the company. The problem with this is that you are reliant on the user having their own mail client installed and you cannot specify what information you want to collect. If you have a proper contact form on your contact us page you can specify what information you want to collect e.g. name, phone number, email address, website etc.

Another great tip is to introduce a mini contact form on each webpage. This means no matter where you are on the website you can send an enquiry.

Website Design

Does the design of the website give the visitor confidence that you are a reputable / professional business? If you have created your website yourself the website design might be very basic. Given that nearly all internet users searching for a product or service look at multiple websites before making a decision it is important that your website does not stand out for the wrong reasons.

There are many ways to generate links to your website, some better than others. It is important to say straight away that not just any links will not do when link building, you only want to attract and build links from reputable websites with some kind of tie to your own site, e.g. they offer the same types of products, services or information.

So now we know what types of websites we want to get links from, how do we get them?

1 – Just Ask

First things first just ask the owner or webmaster of the site that you would like to have a link from. You would be surprised by the number of website owners who are willing to give a link for free or in exchange for a reciprocal link back to their own site. If you don’t ask you will never get!

2 – Pay

Target a number of websites you feel are very valuable to your business and be willing to pay to have a link on them. The website might be a valuable one if it has a high page rank or is a site frequented by your key demographic. If you don’t have a budget available then try to offer your services as payment for the link.

3 – Blog

Blogging is a great way to introduce new links to your website. Webmasters are often looking for interesting and useful articles to use on their own websites or use as a reference for their own discussions. By creating good quality articles you will be linked to as a good information resource, over time 1 article can be responsible for dozens of incoming links.

4 – Current Customers

Don’t overlook your current customer base for generating links. You may have already performed a service for a customer who has a website that you could automatically get a link for free. You may also have provided a client with a testimonial that they are using on their own site that is not currently linking back to you.

5 – Social Internet

Get on to web forums and help provide information to people or solve their problems. Being an active forum member means that your replies can be viewed by hundreds of people. By adding a signature to your user profile with your web address on means that your link will be present on dozens on web pages as well as being viewed by a new audience.

Loud SEO are pleased to announce that Giftmaster have recently established themselves as one of the major 1^st page Google companies for Irish Gifts and Presents.

Giftmaster approached seo company Loud SEO looking to increase their online visibility to customers and to get ranked on the 1^st page of Google for their key products. Having been an online business since 2006 Giftmaster had already gained a great reputation for quality of products and speed of service but was not getting the traffic they knew they could get from the 1^st page of Google.

Working with Loud SEO, Giftmaster took a step back and re-analysed what their priorities were for keywords and what would drive profitable business to their online store. Through keyword research they selected a range of keywords that were highly profitable and very well targeted to their products on offer.

Next Loud SEO performed a range of website optimisation changes to the website code and content, making it fully optimised and focused. With these changes Giftmaster were able to increase their existing search engine rankings and obtain a solid 1^st page presence on Google.

Giftmaster plans for the future are to continue with the search engine optimisation campaign for a whole new range of keywords which will help them expand and grow their business.

Giftmaster have also embarked on email marketing campaigns using HTML emails. These were optimised by Loud SEO and tracked using specially designed links for tracking in Google Analytics. This has given Giftmaster a great feel for their ROI on certain product lines and campaigns.

Giftmaster have 2 more branches of their online business.

Yankee.ie and Casinoshop.ie are both very successful online stores, specialising in the sale of yankee candles and poker chips, poker tables and other poker accessories.